Cobault receives SELECT™ Award from Info-Tech Research Group

One of six nominated CRM companies

Cobault is pleased to be the recipient of the Select™ Award from Info-Tech Research Group. We believe this highlights and supports our belief in innovation and creativity within the CRM and SFA markets, coupled with comprehensive customer support capability. We are especially pleased as the bulk of the ratings for this award come directly from our customer base and they are placing us alongside some well established brands.

We have included the full release from Info-Tech below.

LONDON, ON, Nov. 23 /PRNewswire/ -- Info-Tech Research Group today reveals its Select™ Award winners for Customer Relationship Management (CRM) software for mid-sized enterprises. Six companies will be receiving awards: Best Software, Salesforce.com, Oncontact, Onyx, Pivotal, Cobault and Oracle.

Info-Tech's Select™ Awards recognize companies who offer outstanding products for mid-sized enterprises. To select the winners, Info-Tech combines two dimensions: the insight of their expert analysts, and extensive customer satisfaction data. All of the data for each dimension is combined to achieve an overall rating for that dimension. The final ratings are then plotted on the Info-Tech Power Curve™. The curve rewards companies who are strong on both dimensions - to be included in the Leadership Zone, a company has to have a strong offering and a clear strategy for the mid-market, as well as high customer satisfaction.

"We're very happy for the CRM Select Award winners," said Janet White, the lead analyst on the report. "They all offer outstanding CRM products that meet the unique needs of mid-sized companies."

Key Findings:

  • Best Software and Salesforce.com are clear leaders. The combination of exceptionally satisfied customers and strong market positioning put these vendors in a league of their own.
  • Pivotal, Onyx, and Oncontact are focused squarely on mid-sized enterprises and have built up a solid reputation in this space. Customers are happy with these products, and the vendors are competitive through technical and feature/function innovations.
  • Oracle remains a strong force in CRM due to its strong market position and its aggressive market strategy.
  • Siebel, the large enterprise CRM leader, is aggressively fighting for market share in the Small to Mid-Sized Enterprise (SME) space. Its offerings for the mid-market are compelling, and attention to customer service initiatives could make Siebel a future award winner.
  • Microsoft CRM is a new product that has the potential to be a future market leader. Microsoft's dominant presence in the software industry, and its pervasiveness in SMEs makes this an offering to watch.
  • Cobault has an impressive Customer Satisfaction Index rating and an aggressive market strategy. If it continues to increase its market presence and demonstrates long term viability, Cobault should become a serious player in this space.
  • Traditionally Sales Force Automation vendors FrontRange and Maximizer have created CRM offerings targeting SMEs. Their experience, reputations and market position should make them especially attractive options for smaller organizations.
  • Saratoga, SalesPage and Lynk continue to focus on their vertical industry markets.

To learn more about these vendor evaluations, or to schedule an interview with Janet White, Analyst at Info-Tech Research Group, please contact Davin Juusola at Info-Tech.

About Info-Tech Research Group
Info-Tech Research Group is the leading research and professional services firm for mid-sized enterprises. Info-Tech serves more than 28,000 clients with premium research and advice geared to the specific needs of IT Managers and CIOs of mid-sized organizations. For additional information visit: www.infotech.com.

(c) 2004, Info-Tech Research Group. All rights reserved. Info-Tech Research Group, Info-Tech Power Curve, and Select are trademarks of Info-Tech Research Group.

About Cobault
Formed in 1999 as a software start-up, Cobault Limited is bridging the gap between the Sales Force Automation (SFA) and Customer Relationship Management (CRM) markets with its own single integrated solution, Account Manager™.

Account Manager embodies a complete sales management methodology based upon identifying and managing compelling events in the sales process. This leads to an improved team-centered view of sales progression and enables user organizations to proactively push sales dialogues forward rather than being driven purely by customer timescales.

Further information about Cobault Limited and Cobault products can be found at www.cobault.com. Cobault Limited is registered in England - Company No. 03755361.

Cobault media contacts

Janice Fenton
janice.fenton@cobault.com
+44 (0)1453 832820

 

Account Manager is fully scaleable. All the modules come together to build a complete sales methodology that is centred on identifying the compelling event within the sales cycle, and what needs to happen by when.
Modules
    
ACCOUNT HISTORY E-NEWS PROJECTS
ACTIONS FORECASTING QUOTATIONS
CONTACT DATABASE MAIL MERGE REPORT WRITER
DIARY OPPORTUNITIES SALES HISTORY
DOCUMENTS PRICE LIST SALES MEETING
SALES PLAN SMALL PROJECTS VISIT REPORTS