COBAULT STRENGTHENS EXECUTIVE TEAM

Chief Operating Officer appointed

Bristol, UK – June 29, 2004, Cobault Limited, a leading provider of sales management solutions, today announced that Rick Chapman has joined the Bristol based company in the position of Chief Operating Officer. Chapman, who joins Cobault with an impressive track record of commercial and operational management (most recently at semiconductor companies STMicroelectronics Ltd. and SuperH, Inc.), will add extra impetus to the growth of Cobault worldwide.

Carson Bradbury, CEO of Cobault commented, “We see that the SFA and CRM markets are now emerging from the difficult trading conditions of the last 2 years and we are experiencing an upturn in the amount of interest, especially in the SME sector. Cobault has the technology ready to serve this upturn and is now strengthening its resources to do so efficiently. Rick brings a wide portfolio of skills to Cobault and will be a key player in ensuring the integrity of our operations moving forward.”

“I’m genuinely excited about working for a company with the confidence to offer its Personal Edition free for life,” enthused Chapman. “This aggressive marketing policy relies on the fact that the quality of Account Manager™ speaks for itself, so users will be keen to upgrade their license to enable full collaboration with other team members. As the interface remains the same, there is no learning curve to upgrade to the enterprise level product. “

This appointment is part of the planned expansion of Cobault to address the growing business opportunities that Cobault has been developing since the company’s inception in 1999.

About Cobault
Formed in 1999 as a software start-up, Cobault Limited is bridging the gap between the Sales Force Automation (SFA) and Customer Relationship Management (CRM) markets with its own single integrated solution, Account Manager™.

Account Manager embodies a complete sales management methodology based upon identifying and managing compelling events in the sales process. This leads to an improved team-centered view of sales progression and enables user organizations to proactively push sales dialogues forward rather than being driven purely by customer timescales.

Further information about Cobault Limited and Cobault products can be found at www.cobault.com. Cobault Limited is registered in England - Company No. 03755361.

Cobault media contacts

Janice Fenton
janice.fenton@cobault.com
+44 (0)1453 832820